UNIVERSIDAD AUTONOMA DE BAJA CALIFORNIA
Pasos a seguir para emprender
1
INVESTIGATE THE TYPE OF MARKET
You must know what the market around you needs. Carry out a market study, research and ask yourself to yourself What do I need that I do not have at my fingertips?
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Do the same as your competition Starting from scratch will take a long time and may also require high capital. How much impact will a new coffee shop have on the market where there are currently 50?
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Find the differentiator so that people want to go to your business and not the one next door, create something new, that something that people do not yet know they need in their life.
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Now, it turns out that you searched and your market seems to be crowded anywhere? Do not be discouraged! That can mean that if it works for them, it can work for you, the money is there.
2
CREATE A BUSINESS PLAN
Once you have found an idea that is financially viable, you will need to write a business plan, but what does this mean?
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A business plan is where all the decisions made and to be made regarding the business should be described. It can include points such as a market and feasibility study, marketing plans and potential staff needs, up to the strategic elements to be able to incorporate and sell our products.
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All this information will serve to ensure the successful operation of the business, since different ideas and business plans had to be analyzed, accepted and discarded here. In addition, this document can also be of help to present our model to potential investors or entities with financing plans.
3
CREATE A PRICING STRATEGY
You must obtain the cost of production or operating costs and based on this, set a price for sale to the public. It is important to consider production costs as the price always has to be reasonably higher than the price of the product for the business to be viable.
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You can set prices according to different factors, for example:
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Price per season
Price depending on the life cycle
Price according to demand
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When starting the business, it is advisable to start with reasonable prices to see how customers react and attract a certain type of market. As quality and process management change, so can price
GET ORGANIZED
4
One of the most important aspects to guarantee the correct functioning of our business is the organization.
From now on you should focus on distributing the different functions and tasks to your workers, as well as a work method on which the operation will be governed.
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You must consider the skills and aptitudes to determine the position that each of your workers will have, or, failing that, hire them with said specifications. In this way each worker will be able to develop and perform their work more easily. In the case where a worker complies with almost all the needs to take a position, there are always the training to teach any subject that is not fully mastered.
5
PROMOTE YOUR BUSINESS
No business strategy would be complete without advertising. Although it may seem not as important as starting to sell right now, you need to invest time in your marketing advertising. How can you sell your product if no one knows about it?
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It will be of little use have the best of products if customers do not know of its existence and what better place to start promoting your business than through the largest means of communication such as the internet.
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The internet is one of the most efficient ways to attract customers. You can start with pages on social networks until you have your own website.
In the same way, conventional ways such as delivering advertisements at strategic points in the city will be of great help to make yourself known. After its promotion, you can start your venture!
