Introduction

In this review, an analysis and critique of the work "Entrepreneurs and business creation" will be carried out, with the aim of disseminating support material to all those who are interested in undertaking a project, and want to learn about some tools to manage a project. The book is basically divided into three main sections, they are: 1) Entrepreneurs and business opportunities, 2) The new business plan of your company and 3) The Costa Rican context for business creation. In which it covers in the first instance, all the basic theoretical concepts of what an entrepreneur is, what are some of the characteristics that successful entrepreneurs possess, and a series of general culture concepts on the subject, the second part consists of of a series of useful tools for business creation, and the last chapter is a contextualization of the Costa Rican market to carry out a business. The work is based on these concepts. Below is a review, where  We will outline the content of the work, and I will issue an opinion, as well as a criticism, with which I intend to elucidate a conclusion, which may be of help to people who are in search of a bibliographic reference of this type.

​

Review

​

The entrepreneurial spirit can be understood in different ways: from the entrepreneurial person, generator of multiple benefits for a society (Its own self-realization, generation and better distribution of wealth, higher employment rate, increased business dynamism, among others); even the social entrepreneur, generator of changes of great impact for the same society.

​

Under this premise, this work begins in which the various authors meet to develop a manual that helps people to understand entrepreneurship, and how this knowledge can be applied in the creation of companies, through the application of the business plan, which will be supported by various administration tools that will serve as a complement.

Entrepreneurial people and business opportunity.

In this block the reader is put under context, all the basic concepts of entrepreneurship. It defines what an entrepreneur is, what he does, it also makes it clear that despite the fact that the book focuses on the business entrepreneur, he is not the only type of entrepreneur that exists, but there are different types of entrepreneurs, who lead carried out a similar work, however the book makes it very clear that there is no archetype that encompasses in a series of specific characteristics what an entrepreneur is since there is no unique profile for it, the only thing that exists is a series of studies that have been carried out with which they have been able to find a series of characteristics that can make people's lives easier so that they can become successful entrepreneurs, such characteristics to mention some could be, the ability to plan and manage effective communication, creativity, etc.
Once an entrepreneur has been defined, it is proposed how it is possible to generate entrepreneurial ideas, their origin and, above all, to know if their potential is known in advance, this generation of ideas is born from the needs that society or society may claim. On personal experiences, once we have defined the potential of the idea if it meets personal or business expectations and above all it adjusts to the available resources then it is carried out.

Your new company's business plan

In the second part of the book we are presented with what is the essential tool for anyone who wants to carry out a company what is the business plan in this chapter we define what a business plan is what is what it is. composes and above all it explains to us what is the importance of since it has been shown by studies carried out in companies that all those who were successful took it into account and it was even found that those people who were not even aware of the existence of said tool unconsciously they carried out a business plan, what is the business plan? The business plan is a very valuable support tool for anyone interested in creating their business. The objective of the business plan is to evaluate the feasibility of the new company and provide the entrepreneur with the bases for the launch of said business adventure.

The benefits of writing a business plan The first advantage of a business plan is, obviously, that it is much easier and less risky to evaluate an idea from paper, dedicating time and resources, of course, but not the same amount that it would require to create the idea itself. company.

​

​

Review

This book provides the necessary material for all those who are not familiar with what entrepreneurship is to enter this discipline, I consider it quite enjoyable to read and it is not full of technicalities that can make it tedious or overwhelming for occasional readers and it meets the objective to spread the culture of entrepreneurship by being laconic and at the same time containing what is necessary, the most important thing to highlight in this work is that it provides the primary tool of business entrepreneurship, which is the business plan, which serves as support to evaluate the effectiveness and potential of the ideas that may be raised as a business possibility, on the other hand, the last chapter is not for everyone since it only contextualizes the labor and commercial market of Costa Rica or what it was in 2007, so only those that are of said country or at least that the interested person arises a business opportunity in Costa Rica but if the person you do not have that idea in mind or you do not live in that country, you can do without that section and it will not affect the material that comes in the first two chapters.

conclusion

This book serves mainly as an introduction to what entrepreneurship is since it presents all the basic concepts that must be taken into account when having in mind to undertake a business adventure and not only that but also makes it clear to us that there are no barriers of any kind that prevent any project that we want to undertake cannot be carried out of course except for some circumstances that may limit it such as social or economic ones, however the tools provided by the book help us to Being able to determine which may be the best option to start a business and how it is will always be limited by our own imagination, however it also helps us to know that there are a series of characteristics that if a person is dedicated to improving their path to success it will be more It is easy to ignore these, but you always have to keep in mind continuous improvement in order to reach such levels of excellence.